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AF Chester Promotion
AF Chester Promotion

THE ATHLETE FACTORY

If you are serious about your health, fitness and sport, then training with THE ATHLETE FACTORY is the choice for you.

THE ATHLETE FACTORY is a handpicked, world-class consultancy team of sports coaches and practitioners, offering their experience and knowledge to all.Delivered through training at THE ATHLETE FACTORY TRAINING FACILITIES, PERSONAL PROGRAMMING, AF TRAINING APP, COACH CONSULTANCY, WORKSHOPS & EDUCATION and more.

THE ATHLETE FACTORY PHILOSOPHY is borne of the 100 years’ combined experience of its founders, who develop elite teams and individuals to champion success using proven methods and techniques.

Historically exclusive only to top-level sporting professionals, this unique formula is now available to everyone who trains with THE ATHLETE FACTORY. Delivered through the Athlete Factory methodology, whether you’re just starting out or you’re already at elite level, the Athlete Factory will develop your champion spirit and help you reach your goals.

BECOME AN AF ATHLETE

THE LEAD TEAM

Elected by THE ATHLETE FACTORY [AF] founders, each member of the AF LEAD TEAM is a global authority on at least one of the seven foundations of the AF PHILOSOPHY. As current practitioners in sport, the input of the AF LEAD TEAM ensures that THE ATHLETE FACTORY remains at the heart of sport and scientific development and continues to deliver up-to-date know-how to its audiences.

PHIL GREENING

Director of Performance & Coaching

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CRAIG WHITE

Head of High Performance

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CALVIN MORRISS

HEAD OF SPORTS PERFORMANCE & BIOMECHANICS

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BRETT DAVISON

Head of Sports Medicine

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MICK STOTT

HEAD OF MENTAL CONDITIONING

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MATT LOVELL

LEAD NUTRITION CONSULTANT

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MEET THE FULL TEAM

BESPOKE TRAINING

THE ATHLETE FACTORY offers professional and personal training programmes, overseen by the AF LEAD TEAM, specifically and individually designed by the AF Performance Coach Team.

SERVICES

Whilst hands-on coaching from THE ATHLETE FACTORY is one thing, sharing this expertise is as big a part of THE ATHLETE FACTORY’s pursuit. Let THE ATHLETE FACTORY mentor and impart their knowledge to your own coaching team and players through AF CONSULTANCY, share in the series of never-seen-before applied AF WORKSHOPS & EDUCATION courses and witness the development of future sporting professionals at the AF RUGBY ACADEMY.

THE APP

Wherever you go, take THE ATHLETE FACTORY with you. THE ATHLETE FACTORY believes that with the right support and knowledge, you can get the results you want no matter where you live or where you train 24/7.

This is not a one-size fits-all programme. It is bespoke online programming complete with not-seen-before expertise, care, elite tips (and secrets), built using THE ATHLETE FACTORY winning methodology and according to your ongoing goals.

You will benefit from the same approach, techniques that THE ATHLETE FACTORY use when dealing with their clients, teams and athletes in person. With THE ATHLETE FACTORY in the palm of your hand, you will get the attention to detail needed for you to get the results you want and deserve.

01

SCHEDULE

After an initial in app consultation process, you will be assigned your own dedicated AF Performance Coach who will design your programme and schedule according you goals.

02

PROGRAMMING

Your Coach will use proven methods currently used in elite-level sport to design your development plan. 

03

INSTRUCTION

Every exercise and routine in your plan is accompanied by a straightforward video clip demonstrating each movement, correct body positioning and important cues for you to follow to optimise your training and get the most out of each session. 

FIND OUT MORE ABOUT THE AF TRAINING APP

PARTNERS & SPONSORS

become an af athlete